"When we educate ourselves and the public to attend our church based on attention-grabbing events, we are also educating them to attend other churches, nonprofit organizations, and even cults based on the events they offer. Real growth in a church is based on the loving authority of Christ, not imaginative gimmicks."
—Ed Stetzer & Philip Nation, Compelled by Love (Birmingham, Alabama: New Hope Publishers, 2008), p. 102